Picture this: 10 years ago, I'm at a state cricket tournament, bat in hand, when it hits me like a googly - this isn't my real passion. So I swapped for focusing on my more artistic side. It was tough on my parents, for a bit, but tougher on finding jeans without paint on them.

Three years later, I'm at Symbiosis Institute of Design, feeling right at home.

I'm fascinated by how we humans tend to dance with products, new media, and fresh-faced brands.

The armchair psychology that initially intrigued me evolved into a deep, product-driven understanding of user behaviour. I landed an internship at EuMo, a multi-disciplinary design agency that was run by 30 of the most skilled folks I had met yet. My tenure here ended with me snagging an graduation project award and getting a strong, definitive sense of the sort of work & quality I wanted out of my career.

Looking for a bit of a challenge, I headed into my first stint in a cloud computing startup. Here, I dove deep into the complexities of virtualization, enterprise data security, and the art of managing seemingly endless hardware resources. It was daunting, but exhilarating - crafting not just the look, feel and brand from scratch but the entire user experience for Neverinstall. At Neverinstall, we were the underdogs taking on tech giants like Microsoft's Azure Virtual Desktops and Parallels, with a secret weapon up our sleeves. Our cognitive approach to design made intricate tech feel effortless, helping us find our market sweet spot. It was fun to see how good design could level the playing field, even within a highly technical domain.

I draw inspiration from the greats like Paula Scher, Don Norman, Horacio Pagani, and work from studios like COLLINS, I'm driven to create work that talks with people, not at them. Speaking it’s own language albeit in a universal dialect.

In my downtime, you'll catch me either tinkering with my portfolio (fussing over those tiny details only designers notice), or out in the world, trying a new sport, getting competitive over games, and above all, staying nosy and curious.